Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Charles Futrell. 
 - 8th ed. 
 - New York :  McGraw-Hill,  c1987. 
 - xx, 666 p. :  ill. (some col.) ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070609438   $36.95 
<br/><br/><label>LCCN: </label>86018492  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA