Blythe, Jim. <br/><br/>
Principles & practice of marketing / 
 Principles and practice of marketing 
Jim Blythe. 
 - 2nd ed. 
 - Australia:  South- western Cengage learning,  c2009. 
 - xix, 744p. :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.800  / BLY