Solomon, Michael R. Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxii, 608p. : ill. (chiefly col.) ; 28 cm. Includes bibliographical references and index. ISBN: 0132299208 (alk. paper) LCCN: 2006031160 Subjects--Topical Terms: Marketing--Vocational guidance. Dewey Class. No.: 658.800 / SOL