Boone,Louis E. <br/><br/>
Contemporary Marketing / 
Louis E.Boone ,David L.Kurtz 
 - 10th ed. 
 - Fort Worth :  Harcourt College publishers ,  2001 
 - 1v.[various pagings] :  col.ill. ;  29 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0030314038 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO