TY  - BOOK
AU  - Doyle,Peter
AU  -  Stern,Philip
TI  - Marketing Management and Strategy
SN  - 0273693980
U1  - 658.8 
PY  - 2006///
CY  - Harlow,England
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes Bibliographical references and index
ER  -