TY  - BOOK
AU  - Levens,Michael
TI  - Marketing: Defined, Explained, Applied 
SN  - 9780136075691
U1  - 658.8 
PY  - 2010///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (pages 255-261) and indexes
ER  -