Kotler,Philip <br/><br/>
Marketing Management / 
Philip Kotler ,Kevin Lane Keller  
 - 12th ed. 
 - Upper Saddle River,NJ :  Pearson Education,Inc. ,  2006 
 - 1 v.[ various paging ]  col.ill. ;  28 cm 
<br/><br/> Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>013196853x 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT