TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 8120309618
U1  - 658.83 20
PY  - 1993///
CY  - New York, Toronto, New York
PB  - Macmillan, Maxwell Macmillan Canada, Maxwell Macmillan International
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -