TY  - BOOK
AU  - Kotler,Philip
AU  -  Keller, Kevin Lane
TI  - Marketing management
SN  - 1292092629
U1  - 658.8 21
PY  - 2016///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -