TY  - BOOK
AU  - Penn,Mark J.
AU  - Zalesne,E.Kinney
TI  - Microtrends: the small forces behind tomorrow's big changes 
SN  - 0446699764
U1  - 303.4973 
PY  - 2009///
CY  - New York
PB  - Twelve
KW  - Social influence
KW  - Social change
KW  - Contagion (Social psychology)
KW  - United States
KW  - Population
KW  - Social aspects
N1  - Revised and updated; Includes bibliographical references (p. 395-435) and index; Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion
ER  -