Bravo, Esteban M. <br/><br/>
Marketing research methods :  quantitative and qualitative approaches / 
Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz 
 - New York :  Cambridge University Press,  c 2021. 
 - xx, 862 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781108792691 
<br/><br/><label>Dewey Class. No.: </label>658.3  / EST