TY  - BOOK
AU  - Bravo, Esteban M.
AU  - Jose Manuel Vidal-Sanz
TI  - Marketing research methods: quantitative and qualitative approaches 
SN  - 9781108792691
U1  - 658.3 
PY  - 2021///
CY  - New York
PB  - Cambridge University Press
N1  - Includes index
ER  -