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The psychology of consumer behavior / Brian Mullen, Craig Johnson.

By: Contributor(s): Material type: TextTextPublication details: Hillsdale, N.J. : L. Erlbaum, c1990.Description: xii, 217 p. : ill. ; 26 cmISBN:
  • 0898598575
Subject(s): DDC classification:
  • 658.834 19 MUL
Online resources:
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Item type Current library Shelving location Call number Status Date due Barcode
Books Books Main Library Open Shelves 658.834 MUL (Browse shelf(Opens below)) Available 2020-3018

Includes bibliographical references (p. 182-203) and indexes.

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