| 000 | 00916pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 634148 | ||
| 003 | OSt | ||
| 005 | 20200812105619.0 | ||
| 008 | 930329s1994 ilua b 001 0 eng | ||
| 010 | _a 93015608 | ||
| 020 | _z0071244328 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.802 _220 _bCRA |
| 100 | 1 |
_aCravens, David W. _94723 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726p. : _bCol, ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _94830 |
|
| 650 | 0 |
_aMarketing _xManagement. _94725 |
|
| 700 |
_aPiercy, Nigel F. _98623 |
||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cRESBOOKS |
||
| 999 |
_c2346 _d2346 |
||