| 000 | 00657nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20200812100805.0 | ||
| 008 | 200812b ||||| |||| 00| 0 eng d | ||
| 020 | _a0273693980 | ||
| 040 | _cNONE | ||
| 082 |
_a658.8 _bDOY |
||
| 100 |
_aDoyle,Peter _98603 |
||
| 245 |
_aMarketing Management and Strategy / _cPeter Doyle and Philip Stern |
||
| 250 | _a4th ed. | ||
| 260 |
_aHarlow,England : _bPrentice Hall , _c2006 |
||
| 300 |
_axii,446 p. : _bcol.ill. ; _c27 cm |
||
| 521 | _aIncludes Bibliographical references and index | ||
| 650 |
_aMarketing _9269 |
||
| 650 |
_aMarketing _vManagement _98604 |
||
| 700 |
_a Stern,Philip _98605 |
||
| 942 |
_2ddc _cRESBOOKS |
||
| 999 |
_c3676 _d3676 |
||