Marketing Management and Strategy /
Doyle,Peter
Marketing Management and Strategy / Peter Doyle and Philip Stern - 4th ed. - Harlow,England : Prentice Hall , 2006 - xii,446 p. : col.ill. ; 27 cm
Includes Bibliographical references and index
0273693980
Marketing
Marketing--Management
658.8 / DOY
Marketing Management and Strategy / Peter Doyle and Philip Stern - 4th ed. - Harlow,England : Prentice Hall , 2006 - xii,446 p. : col.ill. ; 27 cm
Includes Bibliographical references and index
0273693980
Marketing
Marketing--Management
658.8 / DOY