Marketing Management and Strategy / (Record no. 3676)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200812100805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200812b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273693980 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NONE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle,Peter |
| 9 (RLIN) | 8603 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management and Strategy / |
| Statement of responsibility, etc. | Peter Doyle and Philip Stern |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow,England : |
| Name of publisher, distributor, etc. | Prentice Hall , |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,446 p. : |
| Other physical details | col.ill. ; |
| Dimensions | 27 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes Bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 269 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Management |
| 9 (RLIN) | 8604 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern,Philip |
| 9 (RLIN) | 8605 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reserve Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Reserve Books Section | 08/12/2020 | 658.8 DOY | 2020-4955 | 08/12/2020 | 08/12/2020 | Reserve Books |