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Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, ©2005.Edition: 2005-2006 edDescription: vii, 214 p. : ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072864710
  • 9780072864717
Subject(s): DDC classification:
  • 658.8 PER
Online resources: Summary: "Clippings from the popular business press."
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