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Basic marketing : a global- managerial approach / Perreault, Williams D....[et...al].....

Contributor(s): Material type: TextTextPublication details: Toronto Mc Graw-Hill Ryerson c2007.Edition: 12th edDescription: xxv, 630 p. : ill. col. ; 28 cmISBN:
  • 9780070974258
DDC classification:
  • 658.8 PER
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