Strategic marketing / David W. Cravens.
Material type: TextPublication details: Boston : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726p. : Col, ill. ; 26 cmSubject(s): DDC classification:- 658.802 20 CRA
Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | |
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Reserve Books | Main Library | Reserve Books Section | 658.802 CRA (Browse shelf(Opens below)) | Available | 2020-4980 | ||
Books | Main Library | Open Shelves | 658.802 CRA (Browse shelf(Opens below)) | Available | 2020-3067 |
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658.8 STA Fundamentals of marketing / | 658.800 TRE Designing systems for Internet commerce / | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 JAI Marketing planning & strategy : casebook / |
Includes bibliographical references and indexes.
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