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Strategic marketing / David W. Cravens.

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Material type: Text

TextPublication details: Boston : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726p. : Col, ill. ; 26 cmSubject(s):

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Reserve Books	Main Library	Reserve Books Section	658.802 CRA (Browse shelf(Opens below))	Available		2020-4980
Books	Main Library	Open Shelves	658.802 CRA (Browse shelf(Opens below))	Available		2020-3067

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Previous	658.8 SAR Fundamentals of marketing /	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	658.83 TUL Marketing research : measurement and method : a text with cases /	658.85 FUT Fundamentals of selling : customers for life through service /	659 BOS Principles of management and administration /	Next

Includes bibliographical references and indexes.

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