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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill. ; 26 cmISBN: - 0072466650 (student : alk. paper)
- 0071151613 (international : alk. paper)
- 658.802 21 CRA
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | |
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Main Library | Open Shelves | 658.802 CRA (Browse shelf(Opens below)) | Available | 2020-3073 |
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| 658.800 TRE Designing systems for Internet commerce / | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 JAI Marketing planning & strategy : casebook / | 658.802 KER Strategic marketing problems : cases and comments / |
Includes bibliographical references and indexes.
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