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Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River : Pearson, 2018Edition: Ninth edition / Norman M. Scarborough, Jeffrey Cornwall; Global editionDescription: 827 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292266022
  • 1292266023
Subject(s): DDC classification:
  • 658.421 SCA
Summary: "Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment." -- Provided by publisher
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Books Books Main Library Open Shelves 658.421 SCA (Browse shelf(Opens below)) Available 2022-0031
Books Books Main Library Open Shelves 658.421 SCA (Browse shelf(Opens below)) Available 2020-0036
Books Books Main Library Open Shelves 658.421 SCA (Browse shelf(Opens below)) Checked out 04/06/2023 2020-0037

Includes bibliographical references and indexes

"Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment." -- Provided by publisher

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