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1.
Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., c1988
Availability: Items available for loan: Main Library (1)Call number: 658.802 ODE.

2.
Strategic marketing / David W. Cravens. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Main Library (2)Call number: 658.802 CRA, ...

3.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Main Library (1)Call number: 658.802 CRA.

4.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Main Library (1)Call number: 658.802 CRA.

5.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2013
Availability: Items available for loan: Main Library (2)Call number: 658.802 CRA, ...

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