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Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : ill. ; 26 cmISBN:
  • 8120309618
Subject(s): DDC classification:
  • 658.83 20 TUL
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Item type Current library Shelving location Call number Status Date due Barcode
Reserve Books Reserve Books Main Library Reserve Books Section 658.83 TUL (Browse shelf(Opens below)) Available 2020-4982

Includes bibliographical references and indexes.

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